throwback tutorials

adobe

psa campaign

challenge
use Adobe Creative Cloud in a new and unexpected way to communicate social good and inspire change.

insight
between 2011 and 2017, 259 people died for taking selfies in risky situations.

idea
we created three Adobe tutorials and turned them into storytelling media: three real stories of deaths by selfie will be told by three designers.

Prabhu Bhatara was a taxi driver, he died in India in 2018. He pulled over to take a selfie with a wounded bear.

illustrator tutorial

Courtney Sanford was 32 when she died in a car crash in North Carolina. Few seconds before, she was posting a selfie on Facebook.

photoshop tutorial

indesign tutorial

Vishnu Viswanath and Meenakshi Moorty were an Indian couple of travel bloggers. They fell from a cliff at Yosemite Park while taking a selfie.

credits

concept: Elena Chiaradia, Pamela Campani, Stella Ruthe

copy: Elena Chiaradia

art direction: Pamela Campani, Stella Ruthe

direction and editing: Elena Chiaradia