DEUTSCHE BAHN

Challenge
The average German business traveler still travels mainly by car. How could we convince them that the train is the best solution when it comes to working on the way to a meeting?

Insight
The truth is that traveling to a meeting by car can soon become really stressful, especially if you need to work on the way. Luckily, it can be easily and comfortably done on the train.

Idea
With different executions, this campaign highlights the escalating nightmare of driving to a meeting, as opposed to the benefits of traveling by train.