the whopper kit
burger king
integrated campaign
challenge
come up with the ultimate April Fool’s prank signed by Burger King.
insight
once you’ve tasted the flame-grilled Whopper, any other burger can’t stand the competition.
idea
the Whopper kit hijacks your senses and makes any average, not-so-special, way-too-much-mayo tasting burger, taste like a proper Whopper.
credits
concept and copy: Elena Chiaradia, Adam Braun
art direction: Rose Elise Achard
recognitions
featured student ad – ads of the world 2019