DEUTSCHE BAHN
Escape
Digital Campaign
Challenge
In an era of home office and online meetings, how do you inspire business travelers to hold important meetings on-site again and take the train to do so?
Insight
The “zoom fatigue” is real, as much as the frustration we all experience when taking part in video conferences. When your whole day is packed with online meetings, and technology is refusing to collaborate.
Idea
We used the interfaces of famous video conferencing platforms and turned the initials of participants into calls for help. Once it became viral on Linkedin, the idea reminded people that they can still meet in person and take an eco-friendly train to get there.
My part
I wrote the campaign tagline and came up with the “call for help” words. Since it was a low-budget campaign, I also lent my voice to one of the executions.
Films
Prints
Credits
Ogilvy Germany
Awards
1 x Bronze Lion – Cannes Lions
1 x Gold – The One Show
2 x Silver – The One Show
2 x Bronze – The One Show
1 x Wooden Pencil – D&AD
1 x Gold Nail – ADC Germany
3x Silver Nails – ADC Germany
1 x Bronze Nail – ADC Germany
3 x Silver – Spotlight Festival