JEEP
…but you still call it a “Jeep”
Print
Back to Milan for a late summer break,
I decided to help my art director with this campaign in between applying for jobs.
Challenge
Create a print campaign
to celebrate Jeep.
Insight
In many countries, when people see an SUV they call it a Jeep.
Idea
Tease an automotive-savvy audience by showcasing
how some of the biggest car brands replicated the model
of the iconic Jeep.
My part
I helped refine the concept and came up with the headlines and tagline.
Credits
Concept: Rishabh Jain, Siddharth Shelton
Copy: Elena Chiaradia
Art Direction: Siddharth Shelton, Yamen Ibrahim, Rishabh Jain