TEENVOGUE x THE CASE FOR HER
Got (Fe)mail?
Digital Campaign
Started as a side project while I was working at 360i New York
and completed as an award entry right before graduating in Hamburg.
Challenge
Bring the topic of female pleasure to the forefront and help young girls nurture, develop and explore their sexuality with restored
self-confidence.
Insight
Masturbation is crucial for
a healthy relationship with our bodies, yet it seems like teenagers are still very self-conscious about purchasing vibrators because their parents might find that out.
Idea
Teen girls will be challenged to order vibrators online and get them unboxed by their mums, with the goal of initiating a conversation that would finally normalize the topic.
My part
I found the insight and helped developing it into the final idea.
I helped with the naming and wrote every piece of copy in the campaign, including the script for the case video.
Credits
Concept: Elena Chiaradia, Laura Starace
Copy: Elena Chiaradia
Art Direction: Laura Starace